American Horror Story “You’re Going to Die in There”
Web, Content Production
2011
About
“You’re Going to Die in there” is an immersive website developed to drive fan interest and buzz ahead of the launch of the American Horror Story series. The website allowed visitors to experience some of the history behind the infamous AHS house, exploring some of the grisly scenes that happened over six decades in each of the various rooms of the house.
Imagery to create the house was created from a mix of show reference photography, as well as a photography shoot to orchestrate and capture each of the period-specific murder scenes. In addition to a strategic paid media campaign driving traffic to the site, we also created a series of physical and digital artifacts from the house that were sent to key influencers to drive further conversation and buzz around the show.
