Fantastic Beasts & Where to Find Them VR
Virtual Reality (VR)
2016
About
Delve into Newt Scamander’s magical world through an immersive virtual reality experience. Fans become wizards and witches, able to grab their wand, interact with and care for all of the Fantastic Beasts in Newt’s magical suitcase.
To launch Google’s Daydream VR platform, Warner Brothers approached Framestore as long-time trusted partners to develop a high fidelity VR experience for the nascent mobile platform, that would also excite the troves of fans about this new story within the Wizarding World. Working closely alongside the film’s VFX team, the VR team was able to design a compelling interactive experience that leveraged the highest fidelity assets.
Designed as headline content to launch Google’s Daydream platform, this activation first launched with a 2 to 3 minute in-store teaser, then later was released to the public on the Daydream platform with deeper gaming content and additional levels, and later ported across additional VR platforms.
