Merrell “Trailscape” VR
Virtual Reality (VR), Installation
2015
About
To celebrate the launch of the new Merrell Capra at Sundance Film Festival, we developed a 4D, motion-tracked, multi-sensory experience that created a trek like no other.
Trailscape marked the first-ever commercial use of a room scale Oculus Rift experience, prior to comparable technology being publicly available at the time. Motion capture technology allowed our adventurers to explore the mountainside, with tactile elements such as rope walkways and shaking wooden planks underfoot driving the immersive nature of the piece to the absolute max.
