Game of Thrones “The Dead Must Die” Magic Leap Experience
Mixed Reality, Installation
2019
About
In promotion of the final season of Game of Thrones, Framestore partnered with HBO to create two fully immersive fan experiences: “Beyond the Wall VR” and “The Dead Must Die: A Magic Leap Encounter.” The interactive installation launched for a limited time across select AT&T flagship stores, bringing White Walkers to life across the U.S.
Marking HBO’s first partnership with Magic Leap, “The Dead Must Die” combines mixed reality content based on show assets with practical, animatronic set pieces. Players walk onto a set resembling King’s Landing where they are soon ambushed by an animatronic wight bursting from a trembling crate, which triggers a head-to-head battle with a White Walker.
