His Dark Materials “My Daemon”
Augmented Reality, Mobile App
2020
About
To promote the second season of His Dark Materials, Framestore teamed up with long-standing partners HBO to create My Daemon, an augmented reality (AR) app that lets users discover and interact with their own “daemon”— an animal-like manifestation of one’s inner soul— and takes them on an immersive journey through the world of the show while also encouraging self improvement, seamlessly using existing data on the phone to personalize the user experience.
The app for iOS and Apple Watch brings together world-class AR, real-world wellness activities, and the rich narrative of His Dark Materials.
Project Credit: Executive Producer/Head of Immersive U.S.
Client: HBO
Project developed and produced by Framestore